And it’s already started. 

What with Metallica being the biggest band on the planet, there is little that they haven’t done yet. Performing at the North Pole, releasing their own film and now they can add releasing music videos for an entire album. Woah. 

Previously the band have unveiled three tracks “Hardwired…To Self Destruct“, “Moth Into Flame” and most recently “Atlas, Rise!” to day the band have begun their countdown to the release of the new album at midnight tomorrow night. Featuring an all star cast of directors each video will be released at varying times running up until the records release. 

Check out the list of the entire release schedule with their relevant editorial partners : 

Wednesday 16th November : 

12p EST – “Dream No More” (Directed by Tom Kirk) – Gshow Globo, Brazil

2p EST – “Confusion” (Directed by Claire Marie Vogel) – Rolling Stone, USA

4p EST – “ManUNkind” (Directed by Jonas Åkerlund) – Bravewords, Canada

6p EST – “Now That We’re Dead” (Directed by Herring & Herring) – Pitchfork, USA

8p EST – “Here Comes Revenge” (Directed by Jessica Cope) – Triple M, Australia

10p EST – “Am I Savage” (Directed by Herring & Herring) – Ro69.JP (Rockin’ On), Japan

Thursday 17th November : 

12a EST – “Halo On Fire” (Directed by Herring & Herring) – BiLD / Metal Hammer, Germany

2a EST – “Murder One” (Directed by Robert Valley) – Le Parisian, France

4a EST – “Spit Out The Bone” (Directed by Phil Mucci) – NME, England

6a EST – “Lords of Summer” (Directed by Brett Murray) – Aftonbladet, Sweden

Personally I find it pretty cool that Metallica are releasing each of their songs all over the world with varying editorial publications that are also set all over the world. Not to mention the band have been performing in Germany and will be signing copies of Hardwired in London at midnight tomorrow and then performing at the House of Vans on Friday. That is quite the week for Metallica.