The biggest Metal band in the world have just released news announcing that they have been part of a collaboration with Brioni an upmarket fashion brand.
Having already done almost everything you could think a band could do, Metallica have modelled with Brioni for the beginnings of their brand new fashion campaign led by Justin O’ Shea.
Sporting bespoke suits, sunglasses and much more the shots were made to be in the style of the Queen classic “Bohemian Rhapsody”. Check the photos out below and you’ll see we’re not joking!
The band state on Facebook :
“We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O’Shea.”
My personal favourite was the Hetfield shot, looking like someone out of Sons of Anarchy that was getting ready to go to court. Lookin’ good lads.